You can increase revenue during the class launch process by utilizing discount pricing and coupon distribution.
Are discounts and coupons essential for launching a class?
They are not requirements that must be applied.
You can selectively utilize them based on your class situation and marketing approach as a creator.
When is it good to use discounts and coupons?
Discounts and coupons are typically used effectively for the following purposes.
When you want to generate initial interest and encourage first purchases right after class launch
When introducing your class on external channels like SNS/blogs/communities
When you want to give classmates who are considering taking your class a reason to take action
Discounts/coupons are not simply a means to sell cheaply, but rather a mechanism to lower initial entry barriers.
How do I apply discounts and coupons?
There are two main ways to apply discounts.
Please choose the discount pricing method.
This method displays a discounted price for the class itself for a certain period.
If you organize the discount rate or discount period and contact CLASS101 with your request, we'll help you set it up.
Information needed when submitting |
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Discount rate or discount amount to apply |
Discount application period |
The discount pricing method is relatively simple to manage and works well for full exposure during the initial launch.
Please choose the discount coupon issuance method.
This is a method to provide discount benefits through coupons only to specific targets.
If you organize and provide the necessary information for coupon issuance, CLASS101 will help with the setup.
Information needed for coupon issuance |
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Coupon discount rate or discount amount |
Number of coupons to issue |
Coupon validity period |
Coupon utilization channels (e.g., Instagram, blog, etc.) |
It's great for targeting specific channel followers, live event participants, etc.
Are there any considerations when using discounts and coupons?
Discounts and coupons are not mandatory and not applying them can also be a perfectly good choice depending on the class nature, price range, and target audience.
Typically, these are run as limited-time offers for 1-3 months to commemorate a launch, with discount rates usually ranging from 10% to 50%, varying by creator.
How you communicate discounts and coupons is more important.
Even with the same discount, the perceived effect varies greatly depending on how you communicate it.
Rather than simply emphasizing price, it's more effective to clearly explain 'why you're offering this benefit now.'
For effective ways to communicate discounts and coupons, please refer to the guide below. ▶ Self-Marketing Guide
Discounts and coupons are most effective when designed together with your self-marketing flow.